Becoming a Mormon: Thinking about a Brand with Elder Ballard

October 14, 2011

I am a recent convert to “Mormonism” myself. Not too many years ago you could find me vigorously arguing on Mormon-themed blogs about the importance of avoiding the word “Mormon” as a nickname for members of The Church of Jesus Christ of Latter-day Saints.[1] At the time, it felt like a concession to detractors of our faith to self-identify by the nickname they derisively gave to us in the nineteenth century. Ironically, however, it was precisely our nineteenth-century ancestors in the faith who had made peace with the descriptor and good-naturedly co-opted it to describe themselves, leaving us with the lasting nickname. Read the rest of this entry »


Follow

Get every new post delivered to your Inbox.